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The BetterPoints platform rewards people for healthy and sustainable activities – such as walking, cycling, taking public transport, eating better, recycling – and motivates them to keep going until these new behaviours become habits.
It’s easy to get started: users fill in a questionnaire to baseline their activity and segment them for more tailored rewards once downloaded. Subsequently, short, easy in-app questions give opportunities for feedback.
Users are awarded points – ‘BetterPoints’ – for their healthy and sustainable activities.
These points can be traded in for vouchers, discounts and offers, or can even be donated to charity.
Rewards are tailored and include shops and services local to users and household names.
The app automatically tracks walking, running, cycling, car journeys and public transport – even riding an electric scooter!
You may want to encourage other activities, such as swimming, recycling, and hiring bicycles, to be logged by booking online or scanning QR codes.
Users receive targeted tips, reminders and encouragement, plus entries into the prize draw in exchange for activity
BetterPoints programmes can change the behaviour of significant percentages of your target audience, whoever they are.
They also generate vast amounts of invaluable data on transport habits, healthy activity, CO2 offset, calories burned, and changes in behaviour over time… as well as rich personal testimonies and feedback.
We give you all the support you need. We help you define your activities and eligibility criteria, geofence any routes, locations and boundaries you want to track, set rewards and prizes, and build message plans and surveys.
A dedicated dashboard gives you access to configurable graphs, charts, and heatmaps for monitoring, reporting, and modelling, such as transport planning, air quality management, and public health.
The more people you get involved with, the better results you get. We can work across your departments to get the most out of your BetterPoints programme.
We can also liaise with your communications team to help you promote your programme as well as possible across your digital, physical and emotional channels.
With BetterPoints, you can make behaviour change attractive, engaging, rewarding, and measurable – for a healthier, happier world.
- 2D Design